Explore

Collections

Handcrafted luxury for every occasion.

Custom

Bespoke Service

Your vision, our expertise — tailored perfection.

Browse

Atelier Archive

A curated record of our finest creations and past masterworks.

Read

The Journal

Insights, stories, and inspiration from the world of Daroodi.

Explore

Our Heritage

The artistry and tradition behind every piece.

Impact

Sahib Ali Foundation

Daroodi's commitment to dignity, grace, and restoration through craft.

Get Involved
Donate Volunteer
Worldwide Bespoke Embroidery

Master Artisans Crafting Timeless Embroidery

Luxury Coats, Blazers, Thobes and Abayas. Handmade for Distinguished Clients Worldwide.

Explore Collection
Bespoke Embroidery by Daroodi master artisans on a luxury emerald gold sherwani jacket
Serving Clients Across
United Kingdom 🇬🇧
United States 🇺🇸
Canada 🇨🇦
Australia 🇦🇺
United Arab Emirates 🇦🇪
Saudi Arabia 🇸🇦
Kuwait 🇰🇼
European Union 🇪🇺
Why Daroodi

A Legacy of Distinguishment

Master Artisans

Decades of experience in traditional embroidery crafting excellence.

Handcrafted Embroidery

Every stitch is a work of precision, passion and perfection.

Worldwide Delivery

Delivering luxury to your doorstep, anywhere in the world.

Custom Bespoke Designs

Your vision, our craft. Uniquely designed exclusively for you.

Signature Collections for Custom Orders

Explore our latest bespoke creations, meticulously designed and handcrafted by our master tailors. Direct custom order inquiries fetched live from our WooCommerce collection.

Artisan hands needlecrafting golden thread onto green fabric
Our Story

Heritage. Craft. Luxury. Made Timeless.

Rooted in the rich traditions of South Asia, Daroodi brings together generations of artisan expertise with modern luxury design. Each creation is a blend of heritage embroidery techniques and contemporary elegance, crafted for those who value uniqueness and perfection.

Signature Collections

The Ateliers Showcase

Bespoke Embroidered Coat

Embroidered Coats

Premium custom black blazer with gold lapels

Luxury Blazers

Cream-colored luxury thobe

Premium Thobes

Elegant black velvet abaya with gold embroidery

Elegant Abayas

Atelier Showcase

Interactive Product Showcase

Explore our latest custom creations fetched live from our WooCommerce collection. Click on the active card to cycle to the next bespoke garment. Each item is handcrafted by our master tailors.

Bespoke Process

The Path to Artistry

01

Book Consultation

Schedule your personal styling and size consultation.

02

Discuss Design

Share your vision, style preferences, and design together.

03

Artisan Crafting

Our master artisans craft your piece with tailored perfection.

04

Worldwide Delivery

Delivered securely with white-glove treatment to your doorstep.

5000+ Custom Orders
15+ Years Craftmanship
25+ Countries Served
98% Client Satisfaction
What Our Clients Say

Distinguished Reviews

The embroidery is beyond expectation. The quality, the attention to detail and the overall experience was exceptional.

Arthur K. London, UK

Second time and quality is what was promised. Truly a luxury experience from start to finish.

Fahad A. Riyadh, Saudi Arabia

The craftsmanship is outstanding. Unbelievably order to Australia and the quality is unmatched.

Greg M. Sydney, Australia

Own a Piece of Art.
Crafted Exclusively For You.

Luxury Handcrafted Velvet Duster Coat by Daroodi

Let Your True Colours Shine

Master Artisan Embroidered Luxury. Bespoke Tailoring from Bahawalpur to the World.

Master Artisan hand embroidering Zardozi

A Machine Creates. A Master Artisan Inspires.

"A machine may create thousands of stitches in minutes, but a master artisan places every stitch with thought, care, and intention."

At Daroodi, we do not compete with machine speed; we compete with elegance. True luxury cannot be algorithmically replicated. It lives in the hands, patience, and heritage of Bahawalpur’s master craftsmen.

Every garment is entirely handcrafted using centuries-old techniques like Zardozi, Dabka, and Resham. When you wear Daroodi, you wear a piece of living history.

Styling With Purpose: The Daroodi Tiers

Crafting with Purpose: The Sahib Foundation

True luxury is not merely about the garments we wear—it is about the impact our choices make. At Daroodi, we believe that the hands that create beauty deserve to experience it in their own lives.

That is why Daroodi proudly commits 10% of all profits to the Sahib Foundation.

The Sahib Foundation exists to support and uplift those who are surviving [INSERT SPECIFIC HARDSHIP HERE, e.g., marginalized artisan communities, survivors of systemic hardship]. Because Daroodi’s roots are deeply embedded in Bahawalpur, we witness firsthand the challenges faced by the vulnerable. [INSERT 1-2 SENTENCES ABOUT THE SPECIFIC RELATIONSHIP HERE].

When you commission a Daroodi garment, you are not just wearing master craftsmanship—you are restoring hope and weaving a fabric of dignity for those who need it most.

Learn More About Sahib Foundation
Sahib Foundation supporting community survivors

Global Bespoke: Tailored to Your Exact Measure

1

Consultation

Specify your measurements, choose your tier, and select your embroidery style. We cater to XS–3XL and beyond.

2

Artisan Crafting

Our master artisans in Bahawalpur hand-stitch your garment using premium fabrics, from Silk Velvet to Fine Wool Blends.

3

Global Delivery

Your bespoke garment is professionally finished and securely shipped to the UK, USA, Canada, Europe, and the Arab States.

Start Your Commission

Frequently Asked Questions

Where is Daroodi based, and where are the garments made?
Daroodi Ltd. is based in Bahawalpur, Punjab, Pakistan. Our production unit is intentionally located there to draw on the city's traditions of hand embroidery and master artisan craftsmanship.
Does Daroodi ship internationally?
Yes. We specialize in serving clients across the United Kingdom, United States, Canada, Australia, Europe, and the Arab countries. All bespoke garments are securely shipped worldwide.
Are Daroodi garments genuinely handcrafted?
Absolutely. Every Daroodi garment is handcrafted by master artisans. We do not use machine embroidery, and we do not engage in mass production. The difference is visible in the depth, texture, and longevity of techniques like Zardozi and Dabka.
What is the Sahib Foundation?
The Sahib Foundation is Daroodi's philanthropic initiative. We commit 10% of our profits to the Sahib Foundation, which supports local artisan communities in rebuilding their lives with dignity and grace.
Can I order a plus-size or completely custom garment?
Yes. Daroodi operates on a bespoke, made-to-order basis. We cater to sizes XS through 3XL and offer full custom/bespoke commissions tailored to your exact measurements and style preferences.
What is the lead time for a bespoke embroidery order?
The production timeline for our bespoke embroidery collections ranges from 6 to 12 weeks. Because every design is hand-drawn and needle-crafted by master artisans, this duration guarantees the highest quality of detailing.
How can I submit my preferences for a bespoke embroidery piece?
You can easily submit design ideas by booking a designer consultation. During this intake, you can request custom motifs, fabric colors, and specific shapes to personalize your bespoke embroidery order.
Do you create modern styles in bespoke embroidery?
Yes. While we honor traditions like Zardozi, we specialize in adapting bespoke embroidery for contemporary silhouettes, including luxury modern blazers, kaftans, and minimal thobes.
How should I care for luxury garments with bespoke embroidery?
To protect the delicate gold and silver threads, garments containing bespoke embroidery must only be dry cleaned by a luxury garment care specialist and stored in a breathable garment bag.
Can I see sample swatches before my bespoke embroidery begins?
Absolutely. For all major commissions, we create and share digital sketches and physical sample swatches of your bespoke embroidery pattern for your review and approval before tailoring starts.
Do you offer corporate gifting options featuring custom bespoke embroidery?
Yes, we collaborate with corporate entities to produce luxury presentation boxes, custom tailored waistcoats, and premium shawls emblazoned with custom bespoke embroidery to reflect company heritage.
Can I request historical or traditional motifs for my bespoke embroidery project?
Absolutely. Our master artisans specialize in restoring and replicating ancient Mughal motifs, floral arabesques, and geometric borders. We can adapt these classic layouts into any custom bespoke embroidery commission.
Can I order accessories like custom caps or cushions with bespoke embroidery?
Yes. In addition to premium coats and traditional garments, we offer luxury home and lifestyle accessories featuring our signature hand-drawn bespoke embroidery patterns.

The Daroodi Group Ecosystem

Daroodi Apparel operates as a specialist division within the Daroodi Ltd — a multi-sector corporate structure that gives our brand a decisive competitive advantage: complete control over the entire value chain, from raw material to final delivery.

Manufacturing

Pakistan

Home to our master artisan manufacturing units, where traditional handcraft techniques are practised at the highest level, ensuring absolute authenticity.

Headquarters

United Kingdom

Our corporate headquarters, providing governance, brand management, and direct access to international luxury markets.

Global Logistics

Dubai, UAE

Our global distribution hub, ensuring secure, efficient, and scalable international logistics for bespoke orders worldwide.

Founder of Daroodi Apparel

A Message from the Founder

As a Global Specialist in handcrafted ceremonial garments and premium embriodery Coats, we have spent years refining every stitch, every cut, and every finish. Our commitment to traditional craftsmanship is absolute.

"Daroodi is not just a brand — it is a promise to keep the art of handcrafting alive. Every piece you choose helps support artisan families through the Sahib Ali Foundation, dedicating 10% of our profits to nurturing the future of this beautiful heritage."

When you choose Daroodi, you are not just acquiring a world-class piece. You are participating in a legacy that matters.

Ch Munir
CEO, Daroodi Ltd