Crafting with Purpose
True luxury is not merely about the garments we wear—it is about the impact our choices make. The Sahib Foundation is Daroodi's promise of dignity, grace, and restoration.
The Sahib Ali Foundation Pledge
At Daroodi, we believe that the hands that create beauty deserve to experience it in their own lives. That is why we proudly commit 10% of all profits to the Sahib Foundation.
The Foundation exists to support and uplift those who are surviving artisan families facing systemic poverty, lack of educational access, and the displacement of heritage handcrafts by fast fashion. Because our roots are deeply embedded in Bahawalpur, we witness firsthand the challenges faced by the vulnerable.
Because our artisans are the living heart of Daroodi, their welfare is intrinsically tied to our existence. The Foundation ensures that the very communities weaving our heritage are protected, educated, and given the resources to thrive for generations to come. .
Restoring Dignity
Pillars of Impact
Artisan Education & Child Welfare
Providing secure and stable environments for survivors to rebuild their lives away from harm. Providing scholarships, school enrollment support, and vocational training for the children of traditional craftspeople, ensuring they have access to opportunity without abandoning their heritage.
Healthcare & Vision Care
Delivering essential medical support and wellness resources to artisan families, including dedicated free eye camps to preserve and restore the precious eyesight that makes their intricate handcraft possible.
Sustainable Craft Resources
Supplying the tools, materials, and infrastructure that allow master artisans to sustain and scale their craft with dignity, protecting the long-term viability of Pakistan's handcraft tradition.
From Loom to Life
Every thread woven by our master artisans in Bahawalpur carries the weight of centuries of heritage. Through the Sahib Foundation, that heritage translates into tangible support, bridging the gap between global luxury and local survival.
Wear Your Values
Explore our collections knowing that every garment you commission directly contributes to a legacy of hope, preservation, and human dignity.
Explore Collections
A Message from the Founder
Daroodi was founded on a clear and enduring vision: to bring the world's finest bespoke tailoring and artisanal embriodery work to a global audience — without ever compromising on quality, authenticity, or heritage.
As a Global Specialist in handcrafted ceremonial garments and premium embriodery Coats, we have spent years refining every stitch, every cut, and every finish. Our commitment to traditional craftsmanship is absolute.
But craftsmanship, for us, is not simply a product promise. It is a responsibility. True success means the lives we improve along the way. That is why Daroodi is a founding partner of the Sahib Ali Foundation — an initiative dedicated to empowering the artisan families whose hands bring our products to life. We direct 10% of our net profits to this Foundation, supporting artisan education, child welfare, and the long-term sustainability of Pakistan's handcraft tradition.
"Daroodi is not just a brand — it is a promise to keep the art of handcrafting alive. Every piece you choose helps support artisan families through the Sahib Ali Foundation, dedicating 10% of our profits to nurturing the future of this beautiful heritage."
When you choose Daroodi, you are not just acquiring a world-class piece. You are participating in a legacy that matters.
Sahib Ali Foundation: Preserving the Legacy
At Daroodi, we believe that true craftsmanship is not a product feature — it is a generational legacy. Pakistan's artisan communities carry centuries of handcraft knowledge. Yet without investment, this legacy risks disappearing. The Sahib Ali Foundation exists to make sure that never happens.
Education
Scholarships, school enrollment support, and vocational training for the children of traditional craftspeople, giving them access to opportunity without abandoning their roots.
Healthcare
Basic medical support and wellness resources for artisan families across our production communities in Pakistan, ensuring their well-being while they create.
Sustainable Resources
Tools, materials, and infrastructure that allow master artisans to sustain and scale their craft with dignity, preserving the handcraft tradition for the future.
Frequently Asked Questions
What is the Sahib Ali Foundation?
How does my purchase contribute?
Where does the Foundation operate?
Is the Sahib Ali Foundation independently managed?
The Daroodi Group Ecosystem
Daroodi Apparel operates as a specialist division within the Daroodi Group — a multi-sector corporate structure that gives our brand a decisive competitive advantage: complete control over the entire value chain, from raw material to final delivery.
Pakistan
Home to our master artisan manufacturing units, where traditional handcraft techniques are practised at the highest level, ensuring absolute authenticity.
United Kingdom
Our corporate headquarters, providing governance, brand management, and direct access to international luxury markets.
Dubai, UAE
Our global distribution hub, ensuring secure, efficient, and scalable international logistics for bespoke orders worldwide.